Tuesday, February 28, 2006

Nick Drake Rediscoverer

I'd always wondered exactly who pulled that one off:

Lance Jensen, president of the advertising agency Modernista, is the creative mind behind the Hummer campaign, and has seen firsthand what prime-time, 30-second spots can do for unheard artists — six years ago, he used cult-folk hero Nick Drake's "Pink Moon" in a Volkswagen commercial, which single-handedly triggered a Drake renaissance and probably led to what we now call "yup-rock" (polite indie rock for the upwardly mobile).

He's trying to do the same thing now for Hummer, but it's not working.


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